"By contributing to RUGMARK, we can be assured that our money is helping the communities where our rugs are made. The success of our establishment is founded on the work of people half way around the world and it is a unique opportunity for a business to give back to those who have made it happen."
Driscoll Robbins
Driscoll Robbins Oriental Carpet

Tools For Retailers:

RUGMARK MARKETING PARTNERS

WHERE TO SOURCE RUGMARK CERTIFIED RUGS

CONTACT US



 

Why should I become a RUGMARK retailer?
It’s good business. U.S. consumer demand for responsibly made products is accelerating. In a national poll conducted by Marymount University, 80 percent of consumers would avoid businesses identified with sweatshops. Our marketing partners report that RUGMARK helps them sell more rugs. Participating in the RUGMARK program will promote your business to an increasingly important segment of the U.S. market.

It mitigates risk. Businesses that fail to enforce fair labor practices risk negative publicity, shareholder actions, consumer boycotts, lawsuits, and trade sanctions. Smart companies avert these risks by stating their commitment to human rights principles ­ including refusing to deal in goods made by children ­ and backing up that commitment with action.

It builds relationships with customers. U.S. consumers trust, patronize, and promote companies they perceive as ethical.

It builds partnerships with producer countries. By refusing to use products made by children, you help your partners in producer countries raise productivity, improve living standards, and deliver the high-quality products your customers demand.

It’s a forward-thinking business strategy. For publicly traded companies, enforcing responsible labor policies opens the door to new capital investment through mutual funds that use ethical criteria to screen companies. Today, one out of eight dollars under professional management in the U.S. is part of a socially and environmentally repsonsible portfolio.

It’s the right thing to do. Child labor is still rife in South Asia. You can help end this evil by importing only RUGMARK-certified carpets from India, Nepal, and Pakistan. The RUGMARK label provides the best possible assurance that a carpet is not produced by children.

How do I become a RUGMARK Marketing Partner?
Any retailer can support RUGMARK by agreeing to purchase RUGMARK-labeled carpets from India, Nepal, and Pakistan. Click here for a list of licensed importers. The RUGMARK Marketing Partnership Program offers more ways for retailers to end child labor in the carpet industry and to promote themselves as socially responsible.  Marketing Partners receive benefits such as; increased publicty and marketing suport to help increase sales of RUGMARK rugs. To date 13 retailers are part of this program. The
Marketing Partner Brochure explains how you can join this growing group.

What will RUGMARK do to promote my business?
RUGMARK believes in building bridges between retailers who are committed to ending child labor in the handloom carpet industry and socially conscious consumers. We will energetically promote RUGMARK retailers to designers, importers, and consumers.

We provide RUGMARK retailers with point-of-sale materials and we announce new RUGMARK marketing partner to the general and trade press. To read past RUGMARK press releases visit RUGMARK releases.

What does RUGMARK gain from my participation?
Unlike importers, retailers are not required to pay royalties to RUGMARK for the licensed carpets they sell. But retailer support for RUGMARK helps the children of South Asia in two ways. By telling your suppliers of handloom carpets from India, Nepal, and Pakistan that you deal in RUGMARK-labeled carpets, you send a message down the supply chain that says, “U.S. consumers don’t want carpets made by children.” The loom owner who hears that message will have a good reason to stop exploiting children. And when you tell consumers about RUGMARK and display our point-of-sale materials, you build awareness of our name and bring us closer to the day when we achieve our goal ­ moving all child carpet weavers from looms to schools.