contributing to RUGMARK, we can be assured that our money is helping
the communities where our rugs are made. The success of our establishment
is founded on the work of people half way around the world and it
is a unique opportunity for a business to give back to those who have
made it happen."
Robbins Oriental Carpet
TO SOURCE RUGMARK CERTIFIED RUGS
should I become a RUGMARK retailer?
good business. U.S. consumer demand for responsibly made products
is accelerating. In a national poll conducted by Marymount University,
80 percent of consumers would avoid businesses identified with sweatshops.
Our marketing partners report that RUGMARK helps them sell more rugs.
Participating in the RUGMARK program will promote your business to an
increasingly important segment of the U.S. market.
mitigates risk. Businesses that fail to enforce fair labor practices
risk negative publicity, shareholder actions, consumer boycotts, lawsuits,
and trade sanctions. Smart companies avert these risks by stating their
commitment to human rights principles including refusing to deal in
goods made by children and backing up that commitment with action.
builds relationships with customers. U.S. consumers trust, patronize,
and promote companies they perceive as ethical.
builds partnerships with producer countries. By refusing to use
products made by children, you help your partners in producer countries
raise productivity, improve living standards, and deliver the high-quality
products your customers demand.
a forward-thinking business strategy. For publicly traded companies,
enforcing responsible labor policies opens the door to new capital investment
through mutual funds that use ethical criteria to screen companies.
Today, one out of eight dollars under professional management in the
U.S. is part of a socially and environmentally repsonsible portfolio.
the right thing to do.
Child labor is still rife in South Asia. You can help end this evil
by importing only RUGMARK-certified carpets from India, Nepal, and Pakistan.
The RUGMARK label provides the best possible assurance that a carpet
is not produced by children.
do I become a RUGMARK Marketing Partner?
Any retailer can support RUGMARK by agreeing to purchase
RUGMARK-labeled carpets from India, Nepal, and Pakistan. Click
here for a list of licensed importers. The RUGMARK Marketing Partnership
Program offers more ways for retailers to end child labor in the carpet
industry and to promote themselves as socially responsible. Marketing
Partners receive benefits such as; increased publicty and marketing
suport to help increase sales of RUGMARK rugs. To date 13
retailers are part of this program. The Marketing
Partner Brochure explains how you can join
this growing group.
What will RUGMARK do to promote
in building bridges between retailers who are committed to ending child
labor in the handloom carpet industry and socially conscious consumers.
We will energetically promote RUGMARK retailers to designers, importers,
provide RUGMARK retailers with point-of-sale materials and we announce
new RUGMARK marketing partner to the general and trade press. To read
past RUGMARK press releases visit RUGMARK releases.
does RUGMARK gain from my participation?
importers, retailers are not required to pay royalties to RUGMARK for
the licensed carpets they sell. But retailer support for RUGMARK helps
the children of South Asia in two ways. By telling your suppliers of
handloom carpets from India, Nepal, and Pakistan that you deal in RUGMARK-labeled
carpets, you send a message down the supply chain that says, “U.S. consumers
don’t want carpets made by children.” The loom owner who hears that
message will have a good reason to stop exploiting children. And when
you tell consumers about RUGMARK and display our point-of-sale materials,
you build awareness of our name and bring us closer to the day when
we achieve our goal moving all child carpet weavers from looms to