Custom Carbon Offsetting Program Launched

GoodWeave is excited to launch its customized carbon offsetting program for partners. Carbon Clear, one of world’s largest and most reputable carbon management company, has developed a customized carbon off-setting calculator to specifically address CO2 emissions created by shipping rugs.  The amounts paid for offsetting fund development projects, including two very interesting Indian textile projects. Thank you to those partners who helped beta-test the calculator, including emma gardner design. “As a business that strives for sustainability, emma gardner design is grateful to GoodWeave for developing this tool to help us manage our carbon footprint. It’s important to recognize the environmental costs of doing business and try to mitigate them in meaningful ways, such as supporting the carbon-reducing projects Carbon Clear partners with. We plan to use this to offset the CO2 emissions of all our rug shipments,” said Emma Gardner. Please click here to learn more and start offsetting your shipments today. Please let us know if you end up using this tool and find it useful.

 

Company C, Stile BK Co-Brand with GoodWeave

We are pleased to see more and more partner materials coming out with the new GoodWeave brand. Recent GoodWeave sightings include Company C’s 2010 catalog, Stile BK’s Domotex announcement, and NIBA’s website, among others. We also enjoyed hearing about floordesign, Steven King, Odegard and others who sent our holiday cards to top clients with a note about their partnership with GoodWeave.

Let us know about how you are using your affiliation with GoodWeave so we can feature you in an upcoming edition of Tools of the Trade.

 

Did You Know...

GoodWeave.org and affiliated sites received roughly 150,000 unique visits in 2009, with annual growth in traffic of over 100%. On average, one out of every three visitors clicks through to one of our partner websites. Let us know if you need to update your profile on GoodWeave.org with new retail outlets, images for the rug gallery, or general changes to your write-up.
 

 

New Year’s Resolution: Step up Your Involvement with GoodWeave

Here’s a New Year’s resolution worth keeping: Pledge to add at least one new GoodWeave promotional activity to your 2010 marketing plans. Click here to download 15 suggestions for leveraging your association with GoodWeave (for retailer/showroom version, click here). Let us know what you plan to do, and how we can help you keep your resolution on track, be it sending you collateral materials, arranging customized trade show banners, or helping you select images for a new website. You can see examples of all collateral materials and access the photo library through the online Marketing Tool Kit. If you did not receive your sample kit back in the fall, or need more copies sent to you, please contact Rebecca@GoodWeave.org. Licensed partners have unlimited access to collateral materials; just let us know what you need.

 

Call for News

Publicize your new collections, showrooms, events and other news to thousands of trade professionals and socially conscious consumers in GoodWeave’s quarterly newsletter, coming out this January. Deadline for entries is January 7, 2010; please send your news items to Rebecca@GoodWeave.org. We are always looking for interesting stories on our partners to promote through GoodWeave.org and partner media. Send us your story ideas!